Predictive modeling - Choice Modeling
Our customer decision modeling solutions have been developed by our team of senior consultants, analysts, mathematicians and programmers to provide you with specialist cutting-edge business tools.
One of our specialty modelling areas is the application of Strategic Choice Model Analysis, used to answer almost all of the business and marketing issues around…
- predicting demand for a new product under alternative pricing strategies
- predicting demand of current services with new features
- analysing the impact of a merger, or the consequence of new branding of your product
- analysing the impact of a competitor’s move on your product line
We empower product and marketing managers with a tool that predicts market & volume share, to solve these sorts of marketing issues:
- how should we be positioned and what key market drivers will take us there?
- will a brand extension or new brand be successful? And how do we optimise its appeal to maximise profit?
- who are our competitors and what benefits are we competing on?
- what market segments are there? And what can we offer them to maximise market share and profits?
What makes us different?
The people and our experience …
It is often the case that
agencies offer Choice Modeling because bespoke software
is readily available to purchase. As a consequence
the consultants have limited knowledge of the methodology,
as do the people behind the analysis, who often a
very limited understanding of the inner workings
of the modeling technique since they bought a ‘black-box’. We
are different.
Our people have true expertise in Choice Modeling.
- Our analysts have together over 17 years experience, consulting to multinational companies around the world.
- All our consultants are trained in this area until they pass competency standards that allow them to consult to businesses like yours.
- We have our own specialist programming department dedicated to the ongoing development of this product
The
product…
Our Choice Model Decision Support Systems have
been commended by
product and marketing
managers as one of the most powerful, easy-to-use
tools they have seen. Our DSS product
range is unique
to instinct and reason.
