Social & Economic Trends Analysis

A common criticism of predictions of the future is that they are too rubbery and hypothetical, and that there is no substance to back them up!

instinct and reason has identified the major changes that are affecting Australian society now, and will continue to change the nature of our society over the next few years. These key trends are important if we are to plan for the future and retain relevancy in this changing world.

The amount of information and the number of channels this information reaches us on has multiplied and grown and will only continue to grow. We are plugged in and switched on 24/7 – news, science, entertainment, business, ideas, art, beauty, health, fashion, sport, cars, home, politics, retirement – what grabs your attention? This wide range of information reaches us via TV, books, magazines, blogs, webpages, spam, mobile phones, phones, fax, email, newspapers, street press, billboards, people, radio… BUT we only have a limited amount of attention.  Humanity must selectively tune into this mass of information.

In this world of information overload how to grab attention and make an impact?
Part of this is knowing whose attention to grab and what buttons to push in order to get the desired objects attention. Segmentation is an obligation on businesses.

James Hardie, Enron, Steve Vizzard, HIH, onetel, Tampa, WMD in Iraq, London bombings, September 11 – who do we trust?

The continuing scandals surrounding big business, institutions like Church, Banks, media and the Government.   What is being questioned are the underlying motivations behind the words and actions of all these entities.  Herein lies the issue and challenge to all organisations – how to build resilient trust based on mutual benefit, integrity and ethics.

Our business, political leaders and social commentators are increasingly disconnected from the majority of Australians. Their everyday life experiences are far removed from their workers and electorates. Where they live, what they earn, views held and education level. 

As well as: