Dr Sally Faedda
Head of Consulting, Europe

Sally is a Director of instinct and reason with a PhD in psychology. Sally has 16 years of solid research experience, 13 years specific to marketing research and consulting, covering a wide range of business sectors including banking and insurance institutions; agribusiness and chemicals; consumer goods; government, community and social organizations; telecommunications and mobiles; alcohol & beverages; and others.

Sally is an experienced consultant with extensive international research expertise. A multi-disciplinary researcher bringing qualification and experience across the fields of psychology, marketing and statistics gives her a well-balanced and robust approach to research.

Sally’s research career began at university where she lectured in the discipline of psychology, and in Research Methods for the social sciences at Honours level. Her PhD was the first-time known application of ‘Choice Modeling’ to test evolutionary cooperation theories in the discipline of psychology, and for this she was commended for cross-disciplinary innovation. Later, moving into the commercial sector holding positions as analyst, research consultant in the FMCG division, and head of the Advanced Methods unit for the fourth largest research supplier in the world - responsible for implementing best practice research methods and innovative approaches in the APAC region.

Sally brings to any client relationship a balance of strong academic foundations, hands-on modeling experience, and a breadth of marketing & research consultancy experience (both qual and quant) in a wide range of markets.