Our work in consumer goods is grounded in understanding how people make everyday decisions – what they cook, how they shop, and how preferences evolve over time.
We’ve worked closely in the food category, particularly with Barilla, exploring how people engage with pasta — from cooking behaviours and meal occasions to how products are evaluated and chosen. Through ethnographic research, we capture the real context of use, uncovering the habits, shortcuts, and emotional drivers behind everyday food choices.
We’ve also supported product development and testing across categories – from premium champagne to pet food – helping brands understand how new products are perceived, experienced, and refined before launch.
Our focus is always on connecting real-life behaviour with better product and brand decisions – ensuring what’s developed resonates in the moments that matter.
Let’s Uncover Your Next Big Insight
Your audience is talking. We can help you hear them. Whether you’re refining a product, entering a new market, or testing creative concepts, we’ll help you uncover the insights that matter most.