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Tourism NT Market Tracking (2012–2024)

Client: Tourism NT
Tourism NT required continuous insight into domestic travel trends. We delivered monthly tracking (n=1,000) for over a decade, with extended annual surveys including choice modelling to test campaign effectiveness, capturing holiday intentions, recent destinations, and brand perceptions.
Tourism NT – Market Tracking (2012–2024)

Impact

We also included our predictive choice modelling experiments providing Tourism NT with continuous market intelligence to optimise campaigns and maintain competitive advantage in Australia’s tourism landscape.